Great. Not another one of these posts. Everyone claims to know how to get to page one of Google. It’s like we’re in the friggin’ Klondike and everyone’s panning for tiny bits of attention from our search engine overlord.
I don’t claim to know all the secrets, but over my years of learning how to be an SEO copywriter, I’ve picked up some great (and super simple) techniques, which have helped me get to page one of Google for the term ‘Vancouver copywriter’. Why is that good? It means that people looking for a Vancouver copywriter are contacting me for my services, resulting in nearly 50% of my income. I’m not a huge fan of selling myself in person, so believe me, this is extremely valuable!
You’d think there would be a lot of copywriters in this city, and there are, so how did I do this? I’ll tell you how. I don’t guarantee that you’ll get the same results, but you can certainly apply these tips when you’re writing anything for the web, and it might just help you get a bit more traffic, maybe even help you get to page one of Google someday.
On-page SEO 101
Want to get your website or blog posts read by more people? Try these easy SEO tips that can help your content show up in search results more often.
Step 1.) Write what you were going to write
When optimizing your blog posts or web content, write as you normally would, then ask yourself, ‘what would someone searching online type into a search bar to find this?’
Then, with a few terms in mind, open the Google AdWords Keyword Tool.
Step 2.) Search for keywords
Type your words or phrases into the keyword tool and click search.
The results will show you what related terms people are searching for online. When deciding which keywords to use, you want to choose ones that would fit nicely into your post that a lot of people are searching for, but don’t have much competition. What is competition? It’s the amount of other sites trying to target those keywords. The more sites targeting a specific keyword, the harder it is for you to show up as a search result for that keyword. How to do this: look at the keyword research results for terms that closely relate to your content, then look at the ones that are either ‘medium’ or ‘low’ competition. If relatively large amounts of people are searching for these terms, as evidenced in the ‘local monthly searches’, those are the keywords you want to use in your post.
Step 3.) Add the keywords to your content
Now that you have your keywords, it’s time to place them strategically throughout your content. You may have heard of the term ‘keyword stuffing’, which is something you DO NOT want to do, because it makes your post not much fun to read, and Google doesn’t like it either. Basically, you don’t want to over-saturate your content with keywords.
Where to place your keywords:
- In your post title
- In the first paragraph of your post, preferably in the first sentence
- In subheadings
- In bullet points
If you have access to your post’s ‘meta tags’, which you might if you have a WordPress plug-in that allows you to add them to each post (such as All In One SEO Pack), you can also add keywords to:
- The title tag
- The description tag
- The keyword tags
Another advanced tip is to link back to your post from other pages on your site, or other sites, with descriptive links. Descriptive links tell search engines that your post is relevant because other pages or sites are pointing to it as an authority on that term. If your post is about baking soda toothpaste, for example, you might want to post this on another page or site:
For more on natural products you can make with common kitchen ingredients, check out this post on how to make your own baking soda toothpaste.
Google is also starting to recognize social media links to your posts, so tweet and facebook them!
Await your Google glory
SEO copywriting is a fine art that doesn’t always yield results immediately. First of all, Google doesn’t scan new content right away, and prefers content that has been around longer. If you regularly follow these guidelines, however, you may be surprised at your results.
Need help or don’t have time to do it yourself? Contact me!