This post is evergreen content. But what does that mean? Evergreen content is content that stays relevant long after it’s published. In other words, it contains information that will be useful in the long term.
Evergreen content is a valuable part of your content marketing for several reasons:
• It perpetually drives people to your site
• It boosts your SEO
• It improves your bounce rate because people are more likely to stick around to read content that is always relevant, instead of clicking away from out dated content
Some examples of websites that feature evergreen content are encyclopedia style sites like Wikipedia and eHow. News articles and posts on trends or seasonal topics would not be considered evergreen content. Those types of posts are valuable for driving immediate traffic, but not in the long term.
Examples of Evergreen Content
Adding evergreen content to your blog is a great idea for building your audience, boosting SEO and establishing yourself as a reliable information source in your industry. Here are some examples of evergreen posts:
• How-to articles
• Product reviews
• Definitions or encylopedia-style posts
As with any blog post, if you’re going to add evergreen content to your website, it’s a good idea to follow some of these best practices:
• Focus on relevant industry keywords you want your site to rank for, and include them in the title, first few sentences and meta tags
• Make the content concise and easy to understand
• Make the content scannable and enjoyable to read (not a big chunk of text)
• Keep it simple – don’t try to focus on too many different topics in one article
I write evergreen content for my clients’ blogs, so if you don’t have time to write your own, you know where to find me!
Photo by rzepak.