Email newsletter marketing is an excellent way to stay connected with your audience, but only if you’re producing excellent content. I’d like to claim that I run a tight ship when it comes to my email inbox, but truth be told, I’ve signed up for more than a few sucky newsletters in my day, mostly due to various contest entries and trade show ploys. My email address is definitely worth a reusable shopping bag or a chance to win a new wardrobe, right guys?! Then, out of sheer laziness, my email inbox became so cluttered with lame e-junk that I damn near gave up on expecting anything else.
Over the years I’ve cleaned up my e-newsletter act and now only a select few have survived the unsubscribe trigger. As a copywriter I like to keep my knowledge full of fresh randomness from which to draw inspiration, and these quirky newsletters definitely do the trick. These are all great if you’re someone who a) likes to learn new things, b) wants neat things to talk about at a cocktail party, and c) wants to enrich their knowledge and become a more interesting person in general.