This past week I attended several Red Bull Thre3style events in Toronto. Having been impressed by these events when I attended last year in Vancouver, this year I was equally impressed by the caliber of both the event production and the international talent competing. The goal: to find the world’s best party-rocking DJ in a series of head-to-head battles at venues throughout Toronto, with various special events and guests featured along the way. The sound, the visuals, the corresponding web promotions–all of superb quality.
This annual event seems pretty big but it’s just a small part of Red Bull’s consistently mind-blowing marketing and sponsorship initiatives. You may remember a recent one in which they sponsored famous BASE jumper Felix Baumgartner as he shattered records and jumped from the edge of space to earth. No big deal.