Category Archives: Copywriting

Copy for Instagram: Are You Doing it Wrong?

While scouring the internet for inspiration for a blog post about copywriting and web content, I harassed some friends who also work on the web for some ideas. What were some of the copy-related questions they had? What issues in … Continue reading

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Creative Challenge: One-Line Yelp Reviews

It’s no secret that I love to spend (some might say waste – as if!) all my money on eating and drinking my way through the city, and my recent move to Toronto has given me an endless supply of … Continue reading

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Effective CTAs: The Difference a Few Words Can Make in Your Click-Throughs

The Four Agreements by Don Miguel Ruiz is one of my favourite books of all time, mostly because it reinforces something that’s deeply ingrained in me–the fact that our words have incredible power. ‘Be Impeccable With Your Word’ is one … Continue reading

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