Copy for Instagram: Are You Doing it Wrong?

An example of copy for Instagram.

While scouring the internet for inspiration for a blog post about copywriting and web content, I harassed some friends who also work on the web for some ideas. What were some of the copy-related questions they had? What issues in the world of web copy were keeping them up at night? OK, maybe they weren’t losing sleep, but experiencing some mild irritation.

My good friend and former co-worker Oli Maughan came to the rescue. She’s a Social Media Strategist and All-around Nice Girl that some pretty big brands in North America (Luvo, LYFE Kitchen, and lululemon lab, to name a few) have trusted with their precious online reputations. She creates copy for many different platforms, including Facebook, Twitter and Instagram, and she has some bones to pick. Namely, she wants to address the Dos and Don’ts of writing copy for Instagram.

(more…)

Creative Challenge: One-Line Yelp Reviews

Copywriter Jessica G on Yelp

It’s no secret that I love to spend (some might say waste – as if!) all my money on eating and drinking my way through the city, and my recent move to Toronto has given me an endless supply of new culinary experiences to work with. So, I decided to combine my true loves (food and writing) into a creative experiment where I challenge myself to encapsulate each new restaurant experience into a single line. Sure, the lines could be compared to run-on sentences but I’m just going to call it stream of consciousness restaurant reviewing and leave it at that.

Why would I do this?!

(more…)

Effective CTAs: The Difference a Few Words Can Make in Your Click-Throughs

Be impeccable with your word, from The Four Agreements by Don Miguel Ruiz

The Four Agreements by Don Miguel Ruiz is one of my favourite books of all time, mostly because it reinforces something that’s deeply ingrained in me–the fact that our words have incredible power.

‘Be Impeccable With Your Word’ is one of Ruiz’ Four Agreements, and this is an important lesson for life in general and in marketing. Choosing to use one word over another can mean the difference between changing your personal reality or,  in the case of marketing, a click-through and a click-away.

(more…)