As some of you may know, I recently relocated to Toronto and now that the dust has settled and I’m able to wrap my head around things like content marketing instead of painting walls while getting Benjamin Moore Alabaster White in my hair and waiting for the internet guy, I’m back to blogging–YAY!
Today I want to talk about Features vs. Benefits.
While browsing websites, I often notice that some web content writers seem to be confused about whether they should highlight the features of the products they are trying to sell, or the benefits. By that I mean, they list all the bells and whistles their products include, without telling the readers WHY those bells and whistles are good. This is a big mistake, because not everyone knows why a particular feature is good, especially when we’re talking about highly scientific or technical features.