Category Archives: Copywriting

Features vs. Benefits: What Do You Highlight When Describing Your Product?

As some of you may know, I recently relocated to Toronto and now that the dust has settled and I’m able to wrap my head around things like content marketing instead of painting walls while getting Benjamin Moore Alabaster White … Continue reading

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Toronto Copywriter for Hire!

It’s been a long time coming, but I’m finally making the move. I will be living in the big smoke and working as a Toronto copywriter as of October 2, 2013 and I couldn’t be more excited! 

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How Breaking the Rules Helps You Sell More

I know I bitch and whine frequently about proper grammar and spelling and all that adorably irritating stuff, so what I’m about to say may come as a surprise to you: good copywriting involves breaking rules. And by rules, I … Continue reading

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