Category Archives: Marketing

Copy for Instagram: Are You Doing it Wrong?

While scouring the internet for inspiration for a blog post about copywriting and web content, I harassed some friends who also work on the web for some ideas. What were some of the copy-related questions they had? What issues in … Continue reading

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E-newsletters That Don’t Suck

Email newsletter marketing is an excellent way to stay connected with your audience, but only if you’re producing excellent content. I’d like to claim that I run a tight ship when it comes to my email inbox, but truth be … Continue reading

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Features vs. Benefits: What Do You Highlight When Describing Your Product?

As some of you may know, I recently relocated to Toronto and now that the dust has settled and I’m able to wrap my head around things like content marketing instead of painting walls while getting Benjamin Moore Alabaster White … Continue reading

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