Below are a just few examples of my recent copywriting projects, including blogging, web content, and voiceover scripts. I have many more samples available–if you would like to see something specific, just ask!
To learn more about how I can help you communicate the benefits of your product or service, send me an email.
Recent Projects – Blogging
If you can change the way you eat, you can change your life. That’s the philosophy behind Luvo, a company that makes good-for-you frozen meals that use high quality ingredients and taste really good. These ain’t your grandma’s TV dinners–you can feel good about adding Luvo’s entrees, breakfasts, burritos and desserts to your menu, and that’s why I’m proud to be part of Luvo’s digital content team as a regular author on their blog. I write between 5 and 10 posts each month for them on topics related to healthy eating and living and I love doing it because it’s something I truly believe in. The fact that Derek Jeter and Jennifer Garner are among the company’s ambassadors isn’t too shabby either (who doesn’t want to say they blog for Derek Jeter?!)
Studio 86 Salon
Studio 86 is a progressive Toronto hair salon. What does that mean? While many other salons specialize in a limited range of hair textures (which is often divided by ethnicity), Studio 86 works with all hair types, from afro to stick straight. Weaves, braids, blow-outs, deep conditioning treatments, colour, cuts and more–the experienced stylists at Studio 86 do it all, and they do it well!
I joined their marketing team to help them boost their SEO in a highly competitive realm. I write three keyword-rich blog posts each month, sharing haircare tips for all hair textures.
Recent Projects – Web Content
Saxon Aerospace provides skilled personnel for the highly competitive aerospace industry in Canada. They had recently had a new website built but were not satisfied with the web content another company had created for them, feeling that it did not speak to the professionalism and credibility required of aerospace companies. I worked with them to edit their website content to make it more appropriate for their industry while ensuring it spoke to their target audience in a compelling way.
Sometimes you’re just kicking so much butt that some things, like your website, get put on the backburner while business is booming. That was exactly the case with Avanta Consulting, a Vancouver-based executive recruiting and human resources consulting firm. They knew their website could be updated on several fronts, and I was glad that they chose me to help them with the SEO and web content that would populate their freshly designed website.
For this project, I conducted SEO research to find popular and effective keywords to include in their web content. Then I did some background research to uncover what’s special about Avanta. I used this information to write search engine optimized content that highlighted their unique approach to executive recruitment–one that has helped them connect organizations of all sizes with top talent throughout North America, even during so-called talent shortages.
I also crafted the copy for Avanta’s LinkedIn page.
Seva Fitness, a Vancouver fitness training company based in Kitsilano, had been working with Another Blank Page on a slick new website design. They wanted it to capture their unique approach to fitness, which involves helping clients build habits that make healthy living enjoyable while reaching their fitness goals.
I worked with the team behind Seva to develop a voice for their web content that was fun and approachable but also no-nonsense, because that’s exactly what the Seva Fitness experience is like: they will teach you how to enjoy healthy living while working hard to get the results you want, without depriving yourself of the best things in life.
I also edited their fitness program workbooks full of effective tips and advice on how to reach your fitness goals. I can’t share them with you here, but you can check them out if you sign up for a Seva Fitness challenge.
Pacific Surf School
Pacific Surf School is one of the top surf schools in Tofino, BC (or Canada’s Hawaii as I like to call it… if you’ve never been there, I highly recommend it, if only for the epic sunsets). With a roster of the finest surf instructors you’ll find on the West Coast, all with incredible passion for sharing the wonderful experience of surfing with visitors from far and wide, PSS needed to give their web content a facelift to reflect their awesomeness.
I helped PSS enhance their web content by getting to the bottom of the story behind their roots and passion for surfing–what had begun as two dedicated surfers teaching people out of a van by the beach had evolved into one of the most thorough and engaging surf schools in Tofino. I used this information to craft web content that captured this story and drive home the message that PSS is a truly exceptional surf school in one of Canada’s most beautiful places.
Tell me if you’ve heard this story before: you’re about to launch your brand new website, but the only thing holding you back is that fact that you haven’t found the time to write your web content. This is a common problem, and exactly why Alison Lui approached me for help!
After a quick little interview with Alison, I was able to extract all the information I needed to highlight her seasoned bookkeeping skills while capturing the fun bits of her personality that make her such a joy to work with.
Do you run a small business in the Vancouver area? The COUNTess can help you keep your books in order, even if they’re dreadfully out of date.
Community Tree Music
Having worked with filmmakers Mathew Collings and John Hilhorst before, I was excited to collaborate with them once again on their latest project – a new website dedicated to facilitating Canadian indie music licensing for film, commercials and other uses.
Recognizing a void in the market for such a service, they decided to create their own. Known as Community Tree Music, the site features slick design thanks to Paperclip Creative, and content by yours truly.
Canadian musicians can submit their work for consideration, and upon acceptance, get it featured on the website, where filmmakers, video producers, agencies and others can easily search and license the tracks with just a few clicks. It’s a really great way for Canadian musicians to get more exposure and earn revenue, and it simplifies the licensing process since the guys take care of all the paperwork.
University of the Arts London – Canadian Office
The University of the Arts London – Canadian Office approached me with a unique problem – they had the capacity to offer immediate assistance to Canadian students with their applications to any of UAL’s six acclaimed colleges in the UK, however not many were aware that this help existed. This resulted in students applying directly to the schools, which could be complicated and drawn out due to the distance.
I helped them by conducting keyword research around Canadian students looking for help applying to study the arts in London. Then, I edited the website content to refine its focus on the Canadian student, and highlight the opportunity to connect with a representative in Canada for immediate assistance.
Duane Steel and Andralyn Zayn recently launched their fitness company – Deflying Fitness – and needed their web content to be as fine-tuned as their muscles.
While their human foot juggling, handstand, flexibility and strength training skills were top notch, they knew their website content could be a bit better, and they wanted to show up in Google search results for ‘circus fitness training’, and other terms related to their services.
I conducted some SEO keyword research to produce a keyword list that would catch the attention of search engines, circus performers looking to fine tune their skills, and people interested in switching up their fitness routines for something a little more interesting and challenging. Then, I edited their content to make it more compelling, adding these keywords in strategic places throughout their website.
If you want to spice up your workout with some challenging new moves, check them out! They offer classes at select fitness studios in Vancouver, Montreal and Toronto, and online classes you can try from the comfort of your own living room!
Recent Projects – Voiceover Scripts
In collaboration with Australian animator Matt Hitch, I’ve worked on several voiceover scripts for explainer videos for his clients around the globe: