Tag Archives: call to action

Effective CTAs: The Difference a Few Words Can Make in Your Click-Throughs

The Four Agreements by Don Miguel Ruiz is one of my favourite books of all time, mostly because it reinforces something that’s deeply ingrained in me–the fact that our words have incredible power. ‘Be Impeccable With Your Word’ is one … Continue reading

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What is a Call to Action?

You’ve probably heard this term thrown around from time to time in marketing conversations. Whether they’re calling it a CTA or call to action, it’s a crucial part of your content. But what is it?

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