Effective CTAs: The Difference a Few Words Can Make in Your Click-Throughs

Be impeccable with your word, from The Four Agreements by Don Miguel Ruiz

The Four Agreements by Don Miguel Ruiz is one of my favourite books of all time, mostly because it reinforces something that’s deeply ingrained in me–the fact that our words have incredible power.

‘Be Impeccable With Your Word’ is one of Ruiz’ Four Agreements, and this is an important lesson for life in general and in marketing. Choosing to use one word over another can mean the difference between changing your personal reality or,  in the case of marketing, a click-through and a click-away.