Tag Archives: copywriting

Copy for Instagram: Are You Doing it Wrong?

While scouring the internet for inspiration for a blog post about copywriting and web content, I harassed some friends who also work on the web for some ideas. What were some of the copy-related questions they had? What issues in … Continue reading

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Effective CTAs: The Difference a Few Words Can Make in Your Click-Throughs

The Four Agreements by Don Miguel Ruiz is one of my favourite books of all time, mostly because it reinforces something that’s deeply ingrained in me–the fact that our words have incredible power. ‘Be Impeccable With Your Word’ is one … Continue reading

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Features vs. Benefits: What Do You Highlight When Describing Your Product?

As some of you may know, I recently relocated to Toronto and now that the dust has settled and I’m able to wrap my head around things like content marketing instead of painting walls while getting Benjamin Moore Alabaster White … Continue reading

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