Copy for Instagram: Are You Doing it Wrong?

An example of copy for Instagram.

While scouring the internet for inspiration for a blog post about copywriting and web content, I harassed some friends who also work on the web for some ideas. What were some of the copy-related questions they had? What issues in the world of web copy were keeping them up at night? OK, maybe they weren’t losing sleep, but experiencing some mild irritation.

My good friend and former co-worker Oli Maughan came to the rescue. She’s a Social Media Strategist and All-around Nice Girl that some pretty big brands in North America (Luvo, LYFE Kitchen, and lululemon lab, to name a few) have trusted with their precious online reputations. She creates copy for many different platforms, including Facebook, Twitter and Instagram, and she has some bones to pick. Namely, she wants to address the Dos and Don’ts of writing copy for Instagram.


Effective CTAs: The Difference a Few Words Can Make in Your Click-Throughs

Be impeccable with your word, from The Four Agreements by Don Miguel Ruiz

The Four Agreements by Don Miguel Ruiz is one of my favourite books of all time, mostly because it reinforces something that’s deeply ingrained in me–the fact that our words have incredible power.

‘Be Impeccable With Your Word’ is one of Ruiz’ Four Agreements, and this is an important lesson for life in general and in marketing. Choosing to use one word over another can mean the difference between changing your personal reality or,  in the case of marketing, a click-through and a click-away.


Features vs. Benefits: What Do You Highlight When Describing Your Product?

Pantene Ad

As some of you may know, I recently relocated to Toronto and now that the dust has settled and I’m able to wrap my head around things like content marketing instead of painting walls while getting Benjamin Moore Alabaster White in my hair and waiting for the internet guy, I’m back to blogging–YAY!

Today I want to talk about Features vs. Benefits.

While browsing websites, I often notice that some web content writers seem to be confused about whether they should highlight the features of the products they are trying to sell, or the benefits. By that I mean, they list all the bells and whistles their products include, without telling the readers WHY those bells and whistles are good. This is a big mistake, because not everyone knows why a particular feature is good, especially when we’re talking about highly scientific or technical features.