Copy for Instagram: Are You Doing it Wrong?

An example of copy for Instagram.

While scouring the internet for inspiration for a blog post about copywriting and web content, I harassed some friends who also work on the web for some ideas. What were some of the copy-related questions they had? What issues in the world of web copy were keeping them up at night? OK, maybe they weren’t losing sleep, but experiencing some mild irritation.

My good friend and former co-worker Oli Maughan came to the rescue. She’s a Social Media Strategist and All-around Nice Girl that some pretty big brands in North America (Luvo, LYFE Kitchen, and lululemon lab, to name a few) have trusted with their precious online reputations. She creates copy for many different platforms, including Facebook, Twitter and Instagram, and she has some bones to pick. Namely, she wants to address the Dos and Don’ts of writing copy for Instagram.

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