…or at least saying that you do.
If you’re truly different than the rest, you should be using words in your web content that prove it. It’s too easy to fall back on common phrases that used to sound amazing, but now that everyone uses them, they just blend into one big blob of mediocrity.
Here are some common phrases found in a million pieces of copy out there on the web and in print. Even the best of us get into the habit of pulling these out, but perhaps we can come together to recognize when it happens and push ourselves to be more creative in our marketing communications.